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Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) had a 38% higher CTR than headlines without clarifications.
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
View Statistic Source, Methodology, And Link
Publish year:
2015

Report Methodology

Outbrain analyzed a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across its network of 100,000+ publisher sites from the beginning of October 2013 through the end of September 2014.

Why it Matters

Including clarifications in headlines, such as [photos] or [video], increases click-through rates by 38%. This statistic matters because it highlights the importance of providing additional context to attract and engage readers. Including clarifications can effectively communicate the type of content being offered and entice users to click on the headline for a more immersive experience.

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