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Headlines featuring the word “photo(s)” had 37% better CTR than headlines without this word.
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
View Statistic Source, Methodology, And Link
Publish year:
2015

Report Methodology

Outbrain analyzed a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across its network of 100,000+ publisher sites from the beginning of October 2013 through the end of September 2014.

Why it Matters

Including the word "photo(s)" in headlines can significantly increase click-through rates by 37%. This statistic matters because it highlights the importance of incorporating visuals in content marketing strategies. Photos attract attention and engage viewers, ultimately driving more traffic and potential conversions. By leveraging the power of visuals, marketers can enhance their online presence and optimize their content for better results.

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