At 4.79%, SaaS had the lowest level of churn.
The study examined a sample of over 1,500 subscription sites processing subscription billing on the Recurly platform from January to December 2018. Churn rates were calculated monthly by dividing the number of subscribers who churn during the month by the number of subscribers at the beginning of the month. The study used the median, 25th, and 75th percentile values to eliminate outliers and provide a more accurate representation of the data.
The statistic of SaaS having the lowest level of churn at 4.79% is significant because it indicates the high level of customer retention in the Software as a Service industry. With low churn rates, SaaS companies can maintain a stable customer base, ensuring consistent revenue streams and highlighting the value and satisfaction customers derive from these services.
