Join Statheap Pro

7 days free then $9/month

Search for statistics from high-quality sources with correct references. You'll save time and create content people trust.
  • Access the complete statistic library
  • See the full source of every statistic
  • View report methodology and date to assess quality
  • Save and view statistics for easy access
  • Try free for 7 days
  • Cancel your account with a click
Try for free
Already signed up?
Log in
Home /
Statistic
The most important metrics to measure a content strategy are sales (40% chose this answer), web traffic (32%), social engagement (30%), conversion rate (29%), social media audience growth (27%, lead generation (27%).
Hubspot: The State of Marketing 2023
View Statistic Source, Methodology, And Link
Publish year:
2023

Report Methodology

HubSpot surveyed over 1,200 marketers globally to gather insights on marketing trends.

Why it Matters

Sales emerges as the most crucial metric in content strategy, with 40% of respondents prioritizing it. Web traffic and social engagement closely follow at 32% and 30%, respectively. These statistics emphasize the significance of aligning content efforts with revenue generation, while also recognizing the importance of measuring audience reach and engagement for overall success.

View source (external link)

Like to save statistic:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Search For Any statistic

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Browse Related Industries

Multichannel Marketing
Lead generation
Sponsorships
Website Speed
Link Building
E-commerce email marketing

More Statistics

The top challenges facing marketers are: generating leads and traffic (19%), hiring top talent (18%), having to pivot strategy due to major events (17%), training your team (17%), and keeping up with trends (17%).
Hubspot: The State of Marketing 2023
2023
Marketing
The most important metrics to measure a content strategy are sales (40% chose this answer), web traffic (32%), social engagement (30%), conversion rate (29%), social media audience growth (27%, lead generation (27%).
Hubspot: The State of Marketing 2023
2023
Sales
Marketing
29% of marketers use a website to attract and convert leads.
Hubspot: The State of Marketing 2023
2023
Lead generation
Marketing
60% of SMEs say their marketing teams are missing staff with the right expertise.
Unbounce: The State of AI Marketing for Small Business
2022
Marketing
Recruitment
51% of small businesses say a limited budget is their biggest marketing obstacle.
Unbounce: The State of AI Marketing for Small Business
2022
Marketing
AI Marketing
Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) had a 38% higher CTR than headlines without clarifications.
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
Headlines featuring the word “photo(s)” had 37% better CTR than headlines without this word.
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
Headlines with the word "why" had a 37% lower CTR than those without the word "why."
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.”
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
32% of businesses use video for sales.
Biteable: The State of Video Marketing in 2021
2021
Sales
94% of marketers who use video plan to continue.
Biteable: The State of Video Marketing in 2021
2021
Video marketing
Marketing
60% of businesses use video as a marketing tool.
Biteable: The State of Video Marketing in 2021
2021
Video marketing
Marketing
49% of marketers say they plan to spend $50,000 or more on their digital marketing.
Unbounce: Think Fast Page Speed Report
2019
Marketing
More than 90% of buyers who reporting a superior mobile experience say they are likely to buy again from the same vendor.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
2017
Sales
Omnichannel
Mobile can accelerate time to purchase by 20% by increasing efficiency in decision making and enhancing team collaboration, particularly in more complex purchases.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
2017
Sales
At the time of the survey, 70% of B2B buyers had increased mobile usage significantly over the past two to three years
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
2017
Sales
Omnichannel
60% of B2B buyers report that mobile played a significant role in a recent purchase.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
2017
Sales
Omnichannel
80% of B2B buyers are using mobile at work.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
2017
Omnichannel
Sales
82% of buyers look up providers on LinkedIn before replying to outreach.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
58% of sales meetings are not valuable to buyers.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
57% of C-Level and VP buyers prefer to be contacted by phone.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
27% of sellers say that making phone calls to new contacts is either very or extremely effective.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
69% of buyers have accepted phone calls from new providers in the last year.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
5% of sellers say that sending bulk emails is effective.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
80% of buyers prefer to be contacted by sellers by email.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
Top performing sales reps generate 2.7% more conversions than other reps
Rain: Top Performance in Sales Prospecting
Unknown
Sales
71% of buyers want to hear from sellers when they are looking for new ideas.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
82% of buyers accept meetings with sellers who reach out.
Rain: Top Performance in Sales Prospecting
Unknown
Sales
Emails with personalized body copy get 32.7% more responses than those that are unpersonalized
Backlinko: Email Outreach Study
2019
Sales
Personalized subject lines get 30.5% more responses than those without personalization.
Backlinko: Email Outreach Study
2019
Sales
Sending an email to several contacts results in a 93% higher response rate than messages sent to a single contact
Backlinko: Email Outreach Study
2019
Sales
Sending multiple emails to the same contact generates 2x more responses
Backlinko: Email Outreach Study
2019
Sales
Outreach emails with long subject lines get 24.6% more responses than emails with shorter subject lines
Backlinko: Email Outreach Study
2019
Sales
8.5% of outreach emails receive a response.
Backlinko: Email Outreach Study
2019
Sales
44% of consumers discover new products by searching the internet. This is a higher percentage than any other method
Hubspot: State of Consumer Trends 2022
2022
Marketing
E-commerce
50% more people trust word-of-mouth recommendations than lesser-ranked channels like online banner ads, mobile ads, SMS messages and SEO ads
Nielsen: 2021 Trust in Advertising Study
2021
Word of mouth
Marketing
88% of global respondents trust recommendations from people they know more than any other channel.
Nielsen: 2021 Trust in Advertising Study
2021
Word of mouth
Marketing
A 5% increase in customer retention rates increases profits by 25% to 95%.
HBR: Zero Defections: Quality Comes to Services 1990
1990
Sales
68% of website traffic comes from combined search, which is organic and paid search together
BrightEdge: Channel Report 2019
2019
Marketing
4.6% was the median landing page conversion rate across all industries.
Unbounce: 2021 Conversion Benchmark Report
2021
Conversion rate optimization
Marketing
89% of buyers more likely to consider a brand if a seller changes their way of thinking.
LinkedIn: State of Sales Report 2022
2022
Sales
45% of sellers say their biggest data challenge is incomplete data.
LinkedIn: State of Sales Report 2022
2022
Sales
31% of sellers have closed deals over $500,000 without meeting the buyer face to face.
LinkedIn: State of Sales Report 2022
2022
Sales
Remote work
81% of sellers have had deals lost or stalled in the past 12 months due to a key stakeholder leaving a client or prospect company.
LinkedIn: State of Sales Report 2022
2022
Sales
30% of a sales professional's time is spent actually selling. More time is spent on administrative and other non-selling duties.
LinkedIn: State of Sales Report 2022
2022
Sales
76% of top performers always perform research before reaching out to prospects.
LinkedIn: State of Sales Report 2022
2022
Sales
36% of sales reps spend the majority of their time generating leads.
Pipedrive: State of Sales 2020-2021
2021
Sales
46% of sales professionals say most of their time is spent lead prospecting.
Pipedrive: State of Sales 2020-2021
2021
Sales
88% of salespeople regularly work on improving soft skills
Pipedrive: State of Sales 2020-2021
2021
Sales
51% of salespeople regularly, usually or always struggle to find leads.
Pipedrive: State of Sales 2020-2021
2021
Sales
3 in 5 salespeople feel underappreciated
Pipedrive: State of Sales 2020-2021
2021
Sales
91% of respondents are proud to call themselves salespeople.
Pipedrive: State of Sales 2020-2021
2021
Sales
66% of customers have ceased buying from companies whose values didn’t align with their own.
Salesforce: State of the Connected Customer 2022
2022
Marketing
53% of customers prefer to purchase online vs. instore
Salesforce: State of the Connected Customer 2022
2022
Marketing
61% of consumers are comfortable with companies using relevant personal information transparently and beneficially.
Salesforce: State of the Connected Customer 2022
2022
Marketing
56% percent of customers expect all offers to be personalized.
Salesforce: State of the Connected Customer 2022
2022
Marketing
30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
33% of marketers plan to leverage short-form video for the first time in 2022.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
Short-form video, social responsibility, and inbound marketing are the top trends marketers plan to leverage for the first time in 2022.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
44% of marketers' companies use social media, making it the most popular marketing channel.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
26% of marketers plan to invest more in social media than any other channel in 2022.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
59% of marketers' companies use video, making it the most popular media format, ahead of blogs and images.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
Company
How it worksContactPrivacy
Help us out
Suggest a statisticReport broken links
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Statheap. All rights reserved
About me