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Home /
Report
Omnisend: Ecommerce Statistics Report 2022
Omnisend analyzed 12 billion marketing emails, 63 million SMS, and 54 million web push messages sent by its customers in 2021.
Publish year:
2022
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Report's Top Statistics
The highest converting email types are welcome messages, which had a 2.8% conversion rate, and abandon cart messages, which had a 2.4% conversion rate.
Omnisend: Ecommerce Statistics Report 2022
Email marketing
Promotional email campaigns for e-commerce had a 1.37% click rate.
Omnisend: Ecommerce Statistics Report 2022
Email marketing
Automated emails generate 300% more clicks than promotional email campaigns.
Omnisend: Ecommerce Statistics Report 2022
Email marketing
Promotional SMS had a 11.5% click rate in 2021
Omnisend: Ecommerce Statistics Report 2022
Omnichannel
Automated web push messages had a 64.2% open rate.
Omnisend: Ecommerce Statistics Report 2022
Omnichannel
Promotional web push campaigns had a 0.53% click rate, while automated messages had a 2.3% click rate.
Omnisend: Ecommerce Statistics Report 2022
Omnichannel
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