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Statistic
Automated web push messages had a 64.2% open rate.
Omnisend: Ecommerce Statistics Report 2022
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Publish year:
2022

Report Methodology

Omnisend analyzed 12 billion marketing emails, 63 million SMS, and 54 million web push messages sent by its customers in 2021.

Why it Matters

The statistic matters because it highlights the effectiveness of automated web push messages as a communication tool. With a high open rate of 64.2%, it indicates that users are actively engaging with these messages. This underscores the importance of utilizing such automation in reaching and effectively delivering important information or promotions to a wide audience.

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