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Statistic
Promotional web push campaigns had a 0.53% click rate, while automated messages had a 2.3% click rate.
Omnisend: Ecommerce Statistics Report 2022
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Publish year:
2022
Report Methodology
Omnisend analyzed 12 billion marketing emails, 63 million SMS, and 54 million web push messages sent by its customers in 2021.
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