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80% of B2B buyers are using mobile at work.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
View Statistic Source, Methodology, And Link
Publish year:
2017

Report Methodology

Boston Consulting Group's research for the report included analysis of Google B2B search query trends, a survey of nearly 3,000 B2B buyers supported by intrviews, interviews with leading marketers, and a marketer survey with 140 respondents.

Why it Matters

The statistic matters because it reflects the increasing importance of mobile technology in the B2B sector. With 80% of buyers using mobile at work, businesses need to optimize their websites and marketing strategies to cater to this trend. Failing to do so may result in missed opportunities and an inability to effectively reach and engage with potential customers.

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