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Statistic
36% of sales reps spend the majority of their time generating leads.
Pipedrive: State of Sales 2020-2021
View Statistic Source, Methodology, And Link
Publish year:
2021

Report Methodology

Pipedrive interviewed 1,702 sales reps, sales managers, business owners and Pipedrive customers about how they work and their sales experiences in November and December 2020.

Why it Matters

The statistic matters because it highlights the significant amount of time that sales representatives are devoting to lead generation. This indicates that a considerable portion of their valuable time is not being utilized for closing deals or building customer relationships. It underscores the importance of optimizing lead generation processes to increase sales productivity and maximize revenue potential.

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