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Statistic
28% of Gen Z and 28% of millennials bought a product on social media directly in app within the last 3 months.
Hubspot: State of Consumer Trends 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

HubSpot surveyed over 1,000 consumers in the U.S.

Why it Matters

The statistic shows that a significant portion of both Gen Z and millennials are actively engaging in social media commerce. This indicates a shift in consumer behavior, with more people relying on social media as a platform for online shopping. Businesses need to adapt their strategies to meet this growing demand and leverage social media as a key sales channel.

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