59% of social buyers surveyed said they are more likely to support small and medium-sized businesses through social commerce than ecommerce websites.
Accenture fielded an online survey of 10,053 social media users in China, India, Brazil, the U.S. and the U.K. between August 12 and September 3, 2021. They also ran interviews with shoppers and sellers from those same five markets between May 26 and June 2, 2021.