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Statistic
63% of Gen Z followed one or more meme accounts in the past 12 months
YouTube: Culture and Trends Report 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Ipsos conducted a survey of individuals aged 18-24 on behalf of YouTube in May 2022. Participants came from U.S., U.K., AU, FR, DE, MX, IN, KOR, CAN, JP, BR, KSA, and EGY.

Why it Matters

The statistic matters because it reflects the influence of meme culture on Generation Z, highlighting their online behavior and preferences. Meme accounts serve as a source of entertainment, connection, and self-expression for young people, shaping their digital interactions and cultural references. This statistic showcases the importance of memes as a form of communication and community-building for this generation.

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