Half of social media users surveyed are concerned that social commerce purchases will not be protected or refunded properly.
Accenture fielded an online survey of 10,053 social media users in China, India, Brazil, the U.S. and the U.K. between August 12 and September 3, 2021. They also ran interviews with shoppers and sellers from those same five markets between May 26 and June 2, 2021.