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Statistic
30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy.
Hubspot: The State of Inbound Marketing 2022
View Statistic Source, Methodology, And Link
Publish year:
2022
Report Methodology
The report surveyed 1,067 global marketers from across B2B and B2C companies from small to large employee sizes.
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Headlines with the word "why" had a 37% lower CTR than those without the word "why."
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Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.”
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94% of marketers who use video plan to continue.
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60% of businesses use video as a marketing tool.
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66% of customers have ceased buying from companies whose values didn’t align with their own.
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30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy.
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33% of marketers plan to leverage short-form video for the first time in 2022.
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Short-form video, social responsibility, and inbound marketing are the top trends marketers plan to leverage for the first time in 2022.
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44% of marketers' companies use social media, making it the most popular marketing channel.
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26% of marketers plan to invest more in social media than any other channel in 2022.
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59% of marketers' companies use video, making it the most popular media format, ahead of blogs and images.
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