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63% of social buyers said they are more likely to buy from the same seller again.
Accenture: Why Shopping's Set for a Social Revolution 2022
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Publish year:
2022

Report Methodology

Accenture fielded an online survey of 10,053 social media users in China, India, Brazil, the U.S. and the U.K. between August 12 and September 3, 2021. They also ran interviews with shoppers and sellers from those same five markets between May 26 and June 2, 2021.

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