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Statistic
8 out of ten social media users in China use social commerce to purchase in a given category
Accenture: Why Shopping's Set for a Social Revolution 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Accenture fielded an online survey of 10,053 social media users in China, India, Brazil, the U.S. and the U.K. between August 12 and September 3, 2021. They also ran interviews with shoppers and sellers from those same five markets between May 26 and June 2, 2021.

Why it Matters

The statistic that 8 out of ten social media users in China use social commerce to make purchases in a specific category is significant because it indicates the strong influence and effectiveness of social media platforms for consumer behavior in this specific market. This high adoption rate highlights the importance of incorporating social commerce strategies for businesses aiming to tap into the Chinese market and engage with their target audience effectively.

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