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44% of marketers' companies use social media, making it the most popular marketing channel.
Hubspot: The State of Inbound Marketing 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

The report surveyed 1,067 global marketers from across B2B and B2C companies from small to large employee sizes.

Why it Matters

The statistic of 44% of marketers' companies using social media is significant as it highlights the increasing importance of social media in modern marketing strategies. With more than double the usage of traditional channels, it showcases how businesses recognize the value of engaging with their target audience through platforms such as Facebook, Instagram, and Twitter.

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