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Statistic
75% of customers trust companies to act with the customer's best interests in mind.
Salesforce: State of the Connected Customer 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Insights from 13,000+ consumers and nearly 4,000 business buyers worldwide.

Why it Matters

The statistic matters because it highlights the crucial role of trust in customer-company relationships. With 75% of customers trusting companies, businesses have the opportunity to build strong connections by consistently prioritizing customer interests. Fostering this trust is paramount for loyalty, customer satisfaction, and long-term success.

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