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Statistic
75% of global respondents have used a search engine to find answers to service related questions before calling an agent,
Microsoft: State of Global Customer Service
View Statistic Source, Methodology, And Link
Publish year:
2017

Report Methodology

The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States.

Why it Matters

The statistic is significant because it shows that the majority of people now prefer self-service options and are relying on search engines to find answers to their service-related questions. This highlights the growing importance of online resources and the need for companies to provide comprehensive, user-friendly information to help customers solve their problems independently.

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