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Statistic
Only 3% of people would consider using a business with an average star rating of two or fewer stars.
Bright Local: Local Consumer Review Survey 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

The report was based on the views of a representative sample of 1,124 US-based consumers. The Local Consumer Review Survey was conducted in November 2021 with an independent consumer panel.

Why it Matters

The statistic matters because it highlights the significance of online reputation for businesses. With only 3% of people considering a business with a low star rating, it emphasizes the importance of maintaining a positive online presence. Businesses must prioritize customer satisfaction and strive for positive reviews to attract potential customers and gain their trust.

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