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Statistic
81% of people use Google to evaluate local businesses
Bright Local: Local Consumer Review Survey 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

The report was based on the views of a representative sample of 1,124 US-based consumers. The Local Consumer Review Survey was conducted in November 2021 with an independent consumer panel.

Why it Matters

The statistic of 81% of people using Google to evaluate local businesses matters because it emphasizes the significant role that online reviews and ratings play in consumer decision-making. Businesses need to prioritize their online presence and reputation management in order to attract and retain customers in today's digital age.

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