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Statistic
77% of people always or regularly read reviews when browsing for local businesses
Bright Local: Local Consumer Review Survey 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

The report was based on the views of a representative sample of 1,124 US-based consumers. The Local Consumer Review Survey was conducted in November 2021 with an independent consumer panel.

Why it Matters

The statistic matters because it highlights the importance of online reviews in consumers' decision-making process. With a large majority relying on reviews, local businesses need to actively manage their online reputation to attract potential customers. Positive reviews can be a powerful tool, while neglecting reviews may lead to missed opportunities and negative perceptions.

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