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Statistic
56% of global respondents have stopped doing business with a brand due to a poor customer service experience.
Microsoft: State of Global Customer Service
View Statistic Source, Methodology, And Link
Publish year:
2017

Report Methodology

The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States.

Why it Matters

This statistic matters because it highlights the significant impact of poor customer service on businesses. Losing over half of potential customers due to negative experiences emphasizes the importance of providing excellent customer service to retain and attract customers, ultimately influencing the success and reputation of a brand.

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