View by industry
Marketing
HR
E-commerce
Customer service
Remote work
Social media
Cyber security
View saved stats
Join Statheap Pro
7 days
free
then $9/month
Search for statistics from high-quality sources with correct references.
You'll save time and create content people trust.
Access the complete statistic library
See the full source of every statistic
View report methodology and date to assess quality
Save and view statistics for easy access
Try free for 7 days
Cancel your account with a click
Try for free
Already signed up?
Log in
Home /
Statistic
53% of customers prefer to purchase online vs. instore
Salesforce: State of the Connected Customer 2022
View Statistic Source, Methodology, And Link
Publish year:
2022
Report Methodology
Insights from 13,000+ consumers and nearly 4,000 business buyers worldwide.
Why it Matters
View source (external link)
Like to save statistic:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Search For Any statistic
Search for a statistic or industry 🔍
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Browse Related Industries
Multichannel Marketing
Lead generation
Sponsorships
Website Speed
Link Building
E-commerce email marketing
More Statistics
The top challenges facing marketers are: generating leads and traffic (19%), hiring top talent (18%), having to pivot strategy due to major events (17%), training your team (17%), and keeping up with trends (17%).
Hubspot: The State of Marketing 2023
2023
Marketing
The most important metrics to measure a content strategy are sales (40% chose this answer), web traffic (32%), social engagement (30%), conversion rate (29%), social media audience growth (27%, lead generation (27%).
Hubspot: The State of Marketing 2023
2023
Sales
Marketing
29% of marketers use a website to attract and convert leads.
Hubspot: The State of Marketing 2023
2023
Lead generation
Marketing
60% of SMEs say their marketing teams are missing staff with the right expertise.
Unbounce: The State of AI Marketing for Small Business
2022
Marketing
Recruitment
51% of small businesses say a limited budget is their biggest marketing obstacle.
Unbounce: The State of AI Marketing for Small Business
2022
Marketing
AI Marketing
Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) had a 38% higher CTR than headlines without clarifications.
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
Headlines featuring the word “photo(s)” had 37% better CTR than headlines without this word.
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
Headlines with the word "why" had a 37% lower CTR than those without the word "why."
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.”
Hubspot: Data Driven Strategies For Writing Effective Titles & Headlines
2015
Copywriting
Marketing
94% of marketers who use video plan to continue.
Biteable: The State of Video Marketing in 2021
2021
Video marketing
Marketing
60% of businesses use video as a marketing tool.
Biteable: The State of Video Marketing in 2021
2021
Video marketing
Marketing
49% of marketers say they plan to spend $50,000 or more on their digital marketing.
Unbounce: Think Fast Page Speed Report
2019
Marketing
44% of consumers discover new products by searching the internet. This is a higher percentage than any other method
Hubspot: State of Consumer Trends 2022
2022
Marketing
E-commerce
50% more people trust word-of-mouth recommendations than lesser-ranked channels like online banner ads, mobile ads, SMS messages and SEO ads
Nielsen: 2021 Trust in Advertising Study
2021
Word of mouth
Marketing
88% of global respondents trust recommendations from people they know more than any other channel.
Nielsen: 2021 Trust in Advertising Study
2021
Word of mouth
Marketing
68% of website traffic comes from combined search, which is organic and paid search together
BrightEdge: Channel Report 2019
2019
Marketing
4.6% was the median landing page conversion rate across all industries.
Unbounce: 2021 Conversion Benchmark Report
2021
Conversion rate optimization
Marketing
66% of customers have ceased buying from companies whose values didn’t align with their own.
Salesforce: State of the Connected Customer 2022
2022
Marketing
53% of customers prefer to purchase online vs. instore
Salesforce: State of the Connected Customer 2022
2022
Marketing
61% of consumers are comfortable with companies using relevant personal information transparently and beneficially.
Salesforce: State of the Connected Customer 2022
2022
Marketing
56% percent of customers expect all offers to be personalized.
Salesforce: State of the Connected Customer 2022
2022
Marketing
30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
33% of marketers plan to leverage short-form video for the first time in 2022.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
Short-form video, social responsibility, and inbound marketing are the top trends marketers plan to leverage for the first time in 2022.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
44% of marketers' companies use social media, making it the most popular marketing channel.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
26% of marketers plan to invest more in social media than any other channel in 2022.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
59% of marketers' companies use video, making it the most popular media format, ahead of blogs and images.
Hubspot: The State of Inbound Marketing 2022
2022
Marketing
Social media marketing
