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44% of consumers discover new products by searching the internet. This is a higher percentage than any other method
Hubspot: State of Consumer Trends 2022
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

HubSpot surveyed over 1,000 consumers in the U.S.

Why it Matters

The statistic of 44% of consumers discovering new products through internet searches is significant because it underscores the growing influence of digital platforms on consumer behavior. Businesses need to optimize their online presence and use effective digital marketing strategies to ensure their products are visible to potential customers and capitalize on this dominant discovery method.

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