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Statistic
Abandoned cart emails have a 3.55% conversion rate: higher than all over kinds of email.
Klaviyo: E-commerce Email Benchmarks
View Statistic Source, Methodology, And Link
Publish year:
2022

Report Methodology

Klaviyo analyzed emails sent by its 100k plus paying customers in Q4 2022.

Why it Matters

The statistic that abandoned cart emails have a 3.55% conversion rate is significant as it highlights the effectiveness of this specific type of email. With a higher conversion rate compared to other forms of email, it emphasizes the importance of implementing targeted strategies to re-engage potential customers who have abandoned their online shopping carts.

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