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Statistic
The average buy button check out takes just 68 seconds, compared to 127 seconds for regular checkouts.
Pymnts: 2022 Buy Button: Accelerating Checkout Optimization
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Publish year:
2022

Report Methodology

PYMNTS surveyed 808 eCommerce retailers across 17 industry segments.

Why it Matters

The statistic matters because it highlights the significance of a streamlined and efficient buying process. With an average checkout time of only 68 seconds, the buy button option significantly reduces the time and effort required for customers to complete their purchases. This ultimately improves the overall shopping experience, increasing the likelihood of repeat purchases and customer satisfaction.

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