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Statistic
73% of online merchants offer at least one buy button that lets customers skip adding to cart.
Pymnts: 2022 Buy Button: Accelerating Checkout Optimization
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Publish year:
2022

Report Methodology

PYMNTS surveyed 808 eCommerce retailers across 17 industry segments.

Why it Matters

The statistic matters because it highlights a growing trend among online merchants to streamline the purchasing process for customers. By offering buy buttons that bypass the traditional shopping cart, merchants are aiming to enhance convenience and simplify the checkout process, potentially leading to increased sales and customer satisfaction.

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