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Mobile can accelerate time to purchase by 20% by increasing efficiency in decision making and enhancing team collaboration, particularly in more complex purchases.
Boston Consulting Group: Mobile Marketing and the New B2B Buyer
View Statistic Source, Methodology, And Link
Publish year:
2017

Report Methodology

Boston Consulting Group's research for the report included analysis of Google B2B search query trends, a survey of nearly 3,000 B2B buyers supported by intrviews, interviews with leading marketers, and a marketer survey with 140 respondents.

Why it Matters

The statistic highlights the crucial role of mobile technology in expediting the time it takes for a customer to make a purchase. By increasing efficiency in decision making and facilitating team collaboration, especially for intricate purchases, mobile devices empower consumers and businesses to streamline their processes and make informed choices more quickly, resulting in heightened productivity and improved customer satisfaction.

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