57% of organizations say that migrating more workloads to the cloud is a top cloud initiative.

74.3% of link builders pay for links.

55% of branded communities say community has contributed to a sales increase.

Companies that use a PLG strategy report that Product is involved in creating the strategy 49% of the time, while Marketing is involved 42% of the time.

Both freemium offers and free trials convert 9% of free users into paid customers.

The average buy button check out takes just 68 seconds, compared to 127 seconds for regular checkouts.

70% of female founders felt their gender hurt their ability to fundraise.

A 5% increase in customer retention rates increases profits by 25% to 95%.

90% of Millennials and Gen Z watch YouTube on a T.V. screen

33 percent of U.S. respondents have experienced identity theft, which is more than twice the global average

Meta platforms had 3.71 billion monthly users as of September 2022.

70% of brands can't measure their email marketing ROI well.

46% of top performing companies plan to fill talent gaps through hiring.

19% of community programs are focused on acquisition as their top objective.

The most common rationales for a job hunt are, in order, greater pay/more hours (47%), better career opportunities (27%), a flexible working arrangement (21%).

21.5% is the average email open rate across all industries.

Face-to-face interaction dropped 70% when firms in the study switched from cubicles to open offices. Electronic interactions increased by 20% to 50%.

76% of graduates and students list email as their preferred medium of correspondence with recruiters.

50% of consumers believe that a website design is important to a company’s brand.

Sending multiple emails to the same contact generates 2x more responses

SonicWall Capture Labs threat researchers recorded 112.3 million IoT malware attacks in 2022, an 87% year-over-year increase.

49% of remote workers prefer to work in fully-remote companies.

61% of marketers see video as a "very important or extremely important" part of their marketing strategy.

85% of Gen Z have posted a video online

27% of sellers say that making phone calls to new contacts is either very or extremely effective.

60% of businesses use video as a marketing tool.

87% of community professionals agree community is critical to the company’s mission.

An average of 2.93 billion people used Meta platforms daily in September 2022.

42% of customers ranked reaching customer service agents on their preferred channel as the most important attribute in the customer experience.

9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.

Around 79% of businesses fail after 20 years (Recent data shows 79% of businesses started in 2002 closed by 2022)

The top causes of data breaches are: stolen or compromised credentials (19%), phishing (16%), cloud misconfiguration (15%).

88% of global respondents trust recommendations from people they know more than any other channel.

40 million U.S. adults were affected by identity fraud in 2022

35% of companies think they are successfully achieving omnichannel personalization.

2021 saw a 146% year-over-year rise in unbundled sponsorship investment in women's sports (UEFA, FIFA, World Rugby).

38% of freelancers reported an increase in hourly rates over the past year, while only 15% saw rates decrease.

40% of people spent under $500 on average per video.

28% of Gen Z and 28% of millennials bought a product on social media directly in app within the last 3 months.

The number of Reels being posted surged from 508 in January 2022 to 18,950 in July 2023. This is a staggering 10081% growth.

87% of marketers who use automation daily are likely to use it in their next job, 73% of marketers who use automation less frequently will continue using it, and 64% of marketers who use automation on-and-off will use it in their next job.

79% of respondents say coworkers are empathetic.

At 1.35%, emails sent by software and apps had the lowest click-through rate.

44% of consumers want to be able to find reviews written within the past month.

500+ hours of content are uploaded to YouTube every minute.

Surveyed SaaS companies report that 9% of free accounts convert to paid accounts.